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A new batch of dating services are cropping up that push back on the infamous swipe. The concept of swiping through profile pictures became a new normal for dating apps -- but it places the emphasis on physical appearance in the search for love, or hookups.
Now, some dating app creators say there has to be a better way to help people forge connections IRL.
But Hotline founder Sam Ballantyne, who turns 28 on Valentine's Day, set out to do the opposite.
He created the app to introduce as much "friction" as possible into dating so people only interact with each other "when they really want to." Ballantyne said the idea for Hotline actually came after matching with a woman on Tinder last April.
Hotline, which launched Monday in New York, wants to bring authenticity and discernment back to online dating. " until after you've spoken on the phone at least once.